Tuesday 11 May 2010

THE BIG SWAP

Panel Discussion on big businesses and Fairtrade:'The big swap: issues and impacts'

JustShare brought together Julia Clark, Strategic Brand Manager at Tate & Lyle, Claire Levens, Head of Advocacy and Responsibility at Starbucks, and Alison Ward, Head of Global CSR at Cadbury. These three global corporations have switched to Fairtrade over the past couple of years. In celebration of World Fairtrade Day, we asked them why they did it and what impact it has had on their business; their supply chains, their brand and their bottom line, as well as on the farmers with whom they trade. The debate was chaired by Ben Speed of the Fairtrade Foundation.